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Observations of a Young Nigerian Female . Powered by Blogger.

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I am young, "normal" and I like to write. People say I eat too much, people don't know what they are saying.

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Increasing Capacity for Value in Business

From Content Writing to Everything Content – The Words on Us evolution.

I started out as a freelance content writer and copy editor, and when Words on Us became a company, it was a content writing company. Why? That was what I knew how to do, that was what I understood.

It was going great, I had my clients, and a few people I could work with, and teach.

However, I noticed that it wasn’t enough. My clients love my work, but it wasn’t enough. They needed more; they needed graphics for the content I was writing, they needed product photos, they needed animated videos and someone to put it all up on their page. They could get content written by me and then go somewhere else for everything else, but did they have to?

The answer was simple. Rather than have them juggling several service providers, why not give them other stuff they need?

So, I learned how to use Canva, and I added basic graphic design to the services, and social media management as well. But still, I was a writer, and so were my teammates. Designing with Canva wasn’t difficult, but it wasn’t good enough, and it was taking away time that I could have better used on developing my writing skills, researching for projects, and simply doing a better job each time.

I wanted to give my clients everything; it was that simple. I wanted them to be able to get good content, and good content is not just writing, it includes other things. I couldn’t do all those things (I still can’t), but I know what good content should look like, no matter the type. With this in mind, I expanded the company and we began to provide graphic design services, before long, I got to add video animation to the list, and so it continued. Each time I discovered a new and untapped skill in any member of my team, we worked together to develop it, and we expanded. Each time a young creative approached me to ask how they could develop their skills, Words on Us expanded.

Since our first hire (who is now head of the design team), we have been helping creatives in Nigeria develop their skills, and we have been expanding our services list. For me, the math is easy. The more creatives we take on, the more skilled Nigerians there are, and consequently, the more Words on Us can do, and the more we can earn and pay.

Words on Us can now provide nearly all the content development services any business needs for visibility and brand awareness, from social media to website. This growth happened between February 2020 and August 2020; before the end of the year, we hope to be able to create ALL kinds of content so our clients never have to go looking for anything.

The principle that guides the growth of Words on Us is the same one that I live by and encourage staff and interns at Words on Us to keep close. This principle is to constantly strive to do more, and be more.

When your goal is to create more and more value continuously, you’re bound to succeed. Value attracts success; it’s the simplest math there is.



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I am a young, Nigerian female who does not possess the abilities and genetic disposition to reserve her comments.

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