I like soup. But that’s not what this piece is about. I used to be a terrible cook. My husband will never admit it but he knows it’s true. I used to be very easily distracted, so I’d be writing an article in my head while cooking Oha soup and more times than I can count, there would be so much Achi in the soup that I’d have to pour a bucket of water in it to make it lighter, which often resulted in the soup becoming like rivers of living waters . Why am I talking about soup? Because just as it’s possible to be bad at cooking, it’s very possible to be bad at personal development. So the problem sometimes is not that you’re not engaging in personal development, but that you’re just bad at it. Is being bad at something a reason to stop doing it? Of course not! It’s a prompt to learn how to do it better, and that’s what I want to teach you in this article. Here are some mistakes you might be making: What’s the first thing you do when you decide to make a pot of soup? I used to just dec

There are prostitutes, there are runs girls and there are “girlfriends”. In the world of paid companionship, there’s a clear hierarchy.  There are those who are in the dark corners of the roads in lower class neighbourhoods, putting in the work with creative marketing, reaching out to the target audience and offering significant discounts regularly. The second tier of paid companions take a different approach to marketing, in that they are not obvious in their marketing. They are there, but they’re subtle. They hardly ever have to solicit, their strategy is positioning. Their target audience is the middle class, and those trying hard to appear upper class. They simply popup in the places where their target audience is most likely to be; the fairly expensive clubs and lounges, the supermarkets, the restaurants, church even. They know where the client is and they make those places home. What should be noted about their form of marketing is that it mostly integrates engagement, rather tha

Let me tell you about my wedding; well, the activities prior to my wedding. I had just launched a new business, my content development agency - Words on Us, and I was very very busy. The only friend I had in the region I was living in then, which was also the location for the wedding, was also very very busy with work. I didn’t know a lot about wedding planning because I'd never really been interested. My mom was also very busy with work and my sister was living far away. Considering all these things, my husband and I agreed to hire an event management agency. Now, this agency was great; they had these lovely videos of their work all over social media and they did have a lot of good ideas. However, they made a huge mistake that so many service providers make without even knowing.  The event management agency forgot about the client and focused on all the wrong things e.g. what is cool, what is trending, what others are doing, what most people like, what they’d been doing, etc. Thes

What to Post When you Create your Business Social media Account I learned recently that a lot of business owners want to put their new businesses on social media, but just don’t know how to start, what their first post should be, what to put on their bio, and other “tiny” questions that can be overwhelming and paralyzing. I manage social media pages for businesses with my team on Words on Us, and I’ve written this article to break down my simple and straightforward pattern to set up your business on social media and start showing off. I’ll be focusing on instagram but the tips here will apply to other social media platforms, so be sure to use it everywhere. Before I even get started on the steps, I always advise business owners to create a brand style guide first before they start posting on social media. A brand style guide contains details about how you want your brand to appear on media; digital and physical. It includes details like why you’re on social media, your target audience,

A Guide to Positioning Yourself for a Career in Today's Market One of the biggest errors of the education system is not teaching us how to get a job. These days, there are career fairs and career days at secondary schools, though in my day there weren’t, and these events help students understand what careers are out there. It helps them align their interests with actual existing jobs, but that is all students get at school, what jobs are there, not how to get jobs. So, people go from secondary school to university and spend years learning how to do jobs , but again, not how to get them . Getting jobs in this day and age is very different than it was a decade ago, and so it’s a lot harder to go right from university to a job today. The internet has redefined the way everything works including job search, recruiting and positioning yourself for a job. Knocking on doors and passing around printed CVs does not cut it anymore, and neither does knowing CEOs. Here is a checklist I

Every day that I’m alive, there are so many reasons why I shouldn’t go after my dreams. So many. I’m sure it’s the same for you. There’s always something, but those things sometimes are just things. Sometimes, you are the problem. You are the reason you’re not doing so great, you are your nemesis, your villain, your ruination, your village people. A lot of times, what you need to do to change your life is sit down for a minute and think, “is it at all possible that I am the problem?” think about it for real, make a list of your problems, and you may be surprised at what you find. This activity could be the difference between mediocrity and success for someone. Now, I’m pretty sure that you’ve been thinking while reading this, “of course I’m not the problem, there are a lot of issues!” Right. Issues. We’ll talk about issues. Here are some things you can do to avoid being your own problem. Even if you don’t believe me, read it and see for yourself. Stop focusing on the “issues” O