Why do you visit websites? Whatever your answer is to this question, it should reflect in the content of your website.
You see, everyone who clicks on a website has a mission.
No one clicks on random websites, just because. If there is anyone who does
that, the person is weird and probably not in your target market.
When people go through your website, they’re looking for
something and you need to take them from the first line of content on your
website to the information they need without frustrating them.
Why do you own a website? Because everyone else does?
Because an article says it’s important?
If your website is not built for the right reasons, then you
may as well not have one. Your website represents your business, and it is
important that people can easily find what they need, and take the action you
need them to take. Is your website making it easy for visitors to access you?
Read to the end and find out.
Here are a few reasons why your website may not be
converting visitors;
1. You don’t go straight to the point
Flowery words are beautiful, but people visit websites to
find answers and get solutions. I’ve visited some websites to make purchases or
inquiries, and key information is nowhere to be found. When people visit your
website, they want information, and they want it now; no one goes to a library
to look around. Tell the page visitors what they need to know about your
product, service, business, or brand. Do that first.
2. You’re talking in the vague
Using industry terms on your website shows that you know
what you are talking about, but too much of it also confuses the
layman/laymen/laypeople visiting your website. I find this to be a problem in
several industries, but most especially businesses in tech. Sometimes, tech
companies forget that their solutions are created for non-tech people, mostly, and
they go on to talk excitedly about the product in a language that the user
cannot understand. Simplify your message, and if you cannot, hire a content
writer to do it.
3. Your products/services are not all in one place
If you list some services up here, then take your time and
then go down to list other services somewhere else, people may not see the
other batch, or they’ll think you’re unserious. Segment information. When
information of the same class is in one place, it is easy for the page visitor
to find what they want, and make a move. When information is arranged in
here-there-and-everywhere format, you discourage the page visitors, and they may
leave without finding what they’re looking for.
4. Your pages are overcrowded
Too much information is not just when you talk about the
color of your snot on your website. It’s also when you say too much about one
thing. You don’t have to say everything about your company on the website.
Split the information into segments, and keep the information in every segment
concise. True, your business, or product, or service may have so many wonderful
features and benefits that make it special. However, you need to draw the line
between key information and secondary information; then, you need to take everything
above that line, put it in your website, and then turn the rest into blog posts
and social media content.
5. You’re not nice
When people go through your website, they’re on serious
business, but they also don’t want to feel as though they are being yelled at.
Be nice. In creating content for a website, use an optimistic and friendly
tone. Don’t write like you’re on a podium, write like you’re talking to a
person, and steadily guide them to the checkout page where they will gladly
sign up because they trust you.
Website content is everything. Imagine a website with no
words; you can’t. Now, imagine a website with the wrong words, or the right
words in the wrong order. That’s bad. This is a good time to evaluate your
website content and fix your mistakes.
Enhance your website content to ease the process for your users.
Also, stay safe.
Content is king. Brand owners underrate the power of website copies a lot. Sadly, it's a strong determinate of website conversation. Content.
ReplyDeleteYou're right. More brand owners should know this. The copy makes the code and what-not make sense.
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